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Surprising Things About Wine: A 2024 Perspective

Did you know that the world’s oldest bottle of wine dates back to 325 BC? The world of wine is full of surprises waiting to unfold. As we navigate our way through ‘dry January’ the wine industry continues to amaze us with its evolving trends and timeless traditions. We curated some of these intriguing aspects that are often overshadowed by the usual conversations around wine.

Low and No-Alcohol Wines

One of the most noteworthy phenomena of 2024 is the rising traction gained by low and no-alcohol wines. Even prominent industry experts like Devlin and Harrison-Brown attest to this growing trend. You’re probably wondering why. Well, it appears that health consciousness among consumers is on the rise, and the desire to relish the taste of wine without the intoxicating effects of alcohol is leading a new trend. Innovators in the industry are telling us that these wines could eventually boast the depth and flavour of traditional wines.

East Coast Wine Regions

Contrary to the past, East Coast wine regions are starting to outshine their West Coast counterparts in 2024. This shift seems to be a product of local movements and the exploration of unique terroirs that gift us with distinctive wines. What does it reflect? A diversified American wine landscape where you, the consumer, are raring to taste the offerings of new and nascent wine-producing areas.

Wine Cocktails

We live in a world where the craving for novel experiences is never-ending. And that’s precisely what the wine cocktail trend is leveraging. As wineries infuse their wines into mixed drinks, they are attracting people like you, who are seeking an unconventional wine experience. Result? A widened consumer base that now welcomes cocktail enthusiasts and a new palette for creativity in wine consumption.

Grower Champagne

The Champagne region is turning over a new leaf with an influx of sustainable wine-making practices. Historically, producing a bottle of champagne was a complex and enigmatic process, guarded solely by the trade.

Winemakers would traditionally deliver their grapes to merchants who handled every aspect: from crafting the champagne to selling this distinctive drink in the markets.

A term you might hear often is “grower” Champagne, signifying wine grown, harvested, and bottled by the same people who exclusively vinifies grapes from their own vineyards and markets them under their own label. This green and accountable approach aligns with the global trend of consumers demanding environmentally friendly and genuine wine experiences.

From Old Wines to New Trends

The history of wine spans thousands of years, encompassing the entire globe. A 1,693-year-old bottle of wine resides in Germany’s Historical Museum of the Palatinate in Speyer. However, don’t anticipate tasting this vintage variety, as the museum not only refuses to open it but also avoids handling the bottle to prevent potential breakage or damage.

American vineyards were initially established in the 1700s by Spanish missionaries, cultivating grapes for religious wine purposes. During Prohibition, grape juice sales experienced a surge. In the initial five years of Prohibition, California grape growers increased cultivation by 700%. Grape concentrate came with a humorous ‘warning’ label, cautioning against turning it into wine after dissolving the brick in water. By the 1960s, California had gained recognition primarily for sweet wine production.

Fast forward to 2024, all 50 states produce wine, including Hawaii. The majority of Hawaii’s wine is crafted on the island of Maui, benefitting from its higher elevation and volcanic soil.

Not all wines are vegan. Those seeking vegan options must actively search for them, as many wines are not naturally vegan or vegetarian. Producers often use fining agents like casein, albumin, isinglass and gelatin, which may leave traces in the wine. However, eco-friendly wines are adopting new fining agents like activated charcoal, offering hope for the future.

China is all set to become the largest consumer of wine globally. With a fondness for red wine, this significant shift is pushing the global wine market to adapt its production, marketing, and distribution strategies to suit the Chinese palate.

As our journey through the vineyards of 2024 is just starting, the world of wine is intriguing with new trends like low and no-alcohol wines, wine cocktails, and handmade wines are pushing the boundaries of tradition. Let’s raise a glass to the exciting future and be grateful for wine’s rich heritage and centuries of winemaking traditions!

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Ben Salisbury

Ben Salisbury, Founder and President of Salisbury Creative Group is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry.

His expertise in sales and marketing strategy has accumulated over four decades of work with some of the largest adult beverage companies in the world, including Ste Michelle Wine Estates and Constellation Brands.

Ben’s approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products.

Ben frequently speaks at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to Wine Business Monthly.

Visit his website here.

Manuel Urcelay

Manuel has over ten years of experience in international business, in which he has developed a strong expertise in sales, business development, marketing and business strategy across diverse industries and regions, including wine and food. He has advised more than 30 companies on joint business plans, marketing implementations and supply chain management strategies in Asia, USA and Latin America, generating consistent revenue growth for all parties involved.

Manuel has recently completed his MBA at Imperial College Business School, where he expanded his knowledge and skills in innovation, marketing, operations, strategy and leadership. Manuel has made invaluable contributions to Stewart Hill’s Business Strategy and Planning”.

Rick Anderson

Rick is our Edinburgh-based Digital Design consultant, working remotely on everything from branding and label design to web and motion graphics.

Visit his portfolio site here.

Veronica King

Veronica is a Social Media Strategist and Business Consultant based in London.

Andrea Midas

Born in London, based in Spain with over 20 years of experience in Marketing and CRM for business development.

Graduate from LSE London with Branding, Sustainability and research qualifications in UK and Spain.

Bilingual English and Spanish.

Patricia Harvey

Patricia is a former, credit controller and worked for 15 years for one of the UK’s leading financial handling insurance including freight.

She has always had a passion for wine and have been for the past 4 years worked with us learning the wine trade. Pat recently participated in our exhibition at USATT Chicago.

Her role at Stewart Hill is to handle and develop our logistics.

Lucilda Stewart

Managing Director & Founder

Lucilda is the managing director and founder of Stewart-Hill Wines.  She manages general day to day running of the business, as well as key relationships with both key personnel and a dedicated team of consultants.  Lucilda also travels to overseas destinations to meet with distributors, wholesalers and retailers.  She commends the evolution of her wine journey, to her dedicated team of professionals and strong family ties.  The accolades by the US Wine Ratings 2023, which led to silver awards for their Orchida Negra (Crianza), Malbec labels and a silver award for their Rose by London Wine Competition, demonstrates the integrity of their wines and Lucilda’s indomitable will to succeed.

Lucilda studied at the Inns of Court School of Law and graduated from UCL London University in 1992.   She is a former lawyer,  who created her own legal niche company, working as an intermediary in accordance with the Bar Council’s direct public access to barristers scheme.  Her interest in wine, began many years earlier from casual tastings, training culminated in a Department of International Trade visit to Rioja Spain where she commenced discussions with wineries and honing her skills in wine exporting.

In 2014, Lucilda developed her own private label wine brand, working and investing in award winning wineries in Argentina and Spain.  Her dedication over the last 10 years, has led to award-winning varietals for B2B exports.